The Four Competitiveness Drivers: Theory of Business; Business Model; Strategy; and Tactics
(Pages 53-61)Jorge Sá1,*, Magda Pereira2 and Nadiia Nikitina3
1Senior Researcher at ISG Business & Economics School (CIGEST);
2General Manager at Vasconcellos e Sá Associates, S.A.
3Director at Vasconcellos e Sá Associates, S.A.
DOI: https://doi.org/10.55365/1923.x2025.23.06
Abstract:
Business model has been used indistinctively with theory of business and even sometimes with tactics. They are however quite distinct concepts. And together with strategy they constitute the four drivers for competitiveness: the why; what; where and how to compete.
Keywords:
Business model, Business theory, Four competitiveness drivers, Strategy, Tactics.
How to Cite:
Jorge Sá, Magda Pereira and Nadiia Nikitina. The Four Competitiveness Drivers: Theory of Business; Business Model; Strategy; and Tactics. [ref]: vol.23.2025. available at: https://refpress.org/ref-vol23-a6/
Licensee REF Press This is an open access article licensed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, provided the work is properly cited.