Creating Unicorns with Simple Innovations: The Pisa Method
(Pages 33-44)Jorge Sá1, Magda Pereira2 and Nadiia Nikitina3
1Senior Researcher at ISG Business & Economics School (CIGEST)
2General Manager at Vasconcellos e Sá Associates, S.A
3Director at Vasconcellos e Sá Associates, S.A
DOI: https://doi.org/10.55365/1923.x2025.23.04
Abstract:
The glamour of technical sophisticated innovations has overshadowed the increasing importance in mod ern society of another source of high valued innovations: simplicity. By analysing what is common among them, this article presents the PISA method to replicate them.
Keywords:
Innovation; Simplicity; Unicorns; Problems as opportunities; Testing through emotions; Solutions already existing; Gradual implementation, pisa.
How to Cite:
Jorge Sá, Magda Pereira and Nadiia Nikitina. Creating Unicorns with Simple Innovations: The Pisa Method. [ref]: vol.23.2025. available at: https://refpress.org/ref-vol23-a4/
Licensee REF Press This is an open access article licensed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, provided the work is properly cited.