Management of Ecological Land Destructions as a Basis for the Formation of Green Marketing
(Pages 383-392)Makarova Viktoriia1, Mykhailov Andrii2, Bezuhla Liudmyla3, Matviienko Halyna4 and Marynenko Nataliia5
1Doctor of Economic Sciences, Associate Professor of the Department of Marketing and logistics, Sumy National Agrarian University, Sumy, Ukraine.
2Doctor of Economic Sciences, Professor, Head of the Department of Management named after Professor L.I. Mykhaylova, Sumy National Agrarian University, Sumy, Ukraine.
3Doctor of Economics, Professor, Head of Tourism and Enterprise Economics Department, Dnipro University of Technology, Dnipro, Ukraine.
4Ph.D in Philosophy, Associate Professor, Finance and Accounting Department, V.I. Vernadsky Taurida National University, Kyiv, Ukraine.
5Doctor of Economics, Professor, Economics and Finance Department, Ternopil Ivan Pului National Technical University, Ternopil, Ukraine.
DOI: https://doi.org/10.55365/1923.x2023.21.39
Abstract:
The article deals with the assessment and management of ecological land destruction, taking them into account when determining the market value of land and the formation of green marketing. Based on the research, the authors proposed the use of the concept of ecological land destructions, which reflects any anomalies that occur in the conditions of use of agricultural land. The authors propose a methodology for calculating the integrated coefficient of ecological land destruction, which combines coefficients that take into account the ratio of agricultural land in the landscape, the optimal set of crops in field crop rotation, effective soil fertility, arable land degradation and soil degradation. It is substantiated that the application of the integrated coefficient of ecological destruction has a significant corrective value in the context of determining the market value of land.
Keywords:
Ecological land destructions, land resources, green marketing, sustainable land use, market value of land.
How to Cite:
Makarova Viktoriia, Mykhailov Andrii, Bezuhla Liudmyla, Matviienko Halyna and Marynenko Nataliia. Management of Ecological Land Destructions as a Basis for the Formation of Green Marketing. [ref]: vol.21.2023. available at: https://refpress.org/ref-vol21-a39/
Licensee REF Press This is an open access article licensed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, provided the work is properly cited.