Factors Influencing Tourist Satisfaction with the Tourism Destination of Bac Giang Agriculture and Forestry University, Viet Nam
(Pages 2726-2730)Nguyen Thi Dung1, Pham Thi Thanh Le2, Pham Thi Phuong3, Nguyen Van Hoang Anh4,*, Phung Tran My Hanh5
1,2,3,4Bac Giang University of Agriculture and Forestry.
5Thai Nguyen University of Economics and Business Administration, Vietnam.
DOI: https://doi.org/10.55365/1923.x2023.21.294
Abstract:
The sudy used the survey data of 214 tourists and exploratory factor analysis (EFA), multivariate regression to analyze the influence of factors on tourist satisfaction with the tourist destination of Bac Giang Agriculture and Forestry University showed that the results identified 5 factors, of which 3 factors were statistically significant and positively influenced customer satisfaction. These factors are:" (Responsibility and nfrastructure, Empathy towards tourists, Tourist landscapes and amusement parks).
Keywords:
Tourist satisfaction, tourism destination.
JEL Classification:
J01, J21, O14.
How to Cite:
Nguyen Thi Dung, Pham Thi Thanh Le, Pham Thi Phuong, Nguyen Van Hoang Anh, Phung Tran My Hanh. Factors Influencing Tourist Satisfaction with the Tourism Destination of Bac Giang Agriculture and Forestry University, Viet Nam. [ref]: vol.21.2023. available at: https://refpress.org/ref-vol21-a294/
Licensee REF Press This is an open access article licensed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, provided the work is properly cited.