Leveraging Electronic Banking Services as a Source of Competitive Advantage. New Era in Agricultural Firms and Agricultural Advisory
(Pages 2635-2640)Christos Konstantinidis1,*, Ioanna Antoniadou1 and George Kountios2
1International Hellenic University, School of Business Administration, Department of Management, Serres, Greece.
2International Hellenic University, School of Agriculture, Department of Agricultural Economics and Enterpreunership, Thessaloniki, Greece.
DOI: https://doi.org/10.55365/1923.x2023.21.282
Abstract:
The integration of electronic services into the banking system has brought about transformative changes in various industries, including agriculture. The agricultural sector can benefit significantly from the adoption of electronic banking services, which offer efficient and streamlined financial transactions, improved access to credit, and enhanced financial management. The aim of the research is to examine the importance of digital transformation in the bank system as well as the importance of electronic services which are used as a digital competitive advantage in the context of the universal competition of all firms including the agricultural. The paper uses the Bank of Piraeus as a case study and specifically examines the opinions of bank employees of the bank about the electronic services which are used. The results of the research indicate the significance of bank electronic services in relation to time and economy for the function of the bank as well as reassure the need for digital transformation of the area. Also, according to the findings of the research the only ambiguity which appears is the safety of electronic services.
Keywords:
Digital transformation, competitive advantage, electronic services, agricultural firms, Piraeus Bank, agricultural advisory.
How to Cite:
Christos Konstantinidis, Ioanna Antoniadou and George Kountios. Leveraging Electronic Banking Services as a Source of Competitive Advantage. New Era in Agricultural Firms and Agricultural Advisory. [ref]: vol.21.2023. available at: https://refpress.org/ref-vol21-a282/
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