Value Marketing Technologies in the Management of Socio-Cultural Projects in the System of Economic Development

(Pages 1682-1689)

Olena Golovnina1,*, Mykola Denysenko2, Grzegorz Konieczny3, Paulina Kolisnichenko4, Maryna Ponomarova5 and Viktoriia Nykonchuk6
1Department of Marketing and International trade, National University of Life and Environmental Sciences of Ukraine, Kyiv, 03041, Ukraine.
2Department of Mathematics and Methods of its Teaching, Volodymyr Vynnychenko Central Ukrainian State University, Kropyvnytskyi, 25002, Ukraine.
3Rector of WSHIU University, Poznan, 61-485, Poland.
4Vice Rector for International Cooperation, WSHIU University, Poznan, 61-485, Poland.
5Department "Philosophy of human communication and social and humanitarian disciplines", State Biotechnological University, Kharkiv, 61000, Ukraine.
6Department of Transport Technology and Technical Service, Institute of Mechanics, National University of Water and Environmental Engineering, Rivne, 33028, Ukraine.


The article considers the theoretical and methodological foundations of public value management in the framework of socio-cultural projects in the system of economic development. Managing the formation of a cultural heritage value system in the context of innovation is based on an assessment of the factors of influence that determine social value in order to increase economic development. The typology of social values according to the levels of formation is substantiated: archaeological, historical, cultural, institutional, political. A methodical approach to a comprehensive assessment of the interest of subjects in the effects of cultural heritage has been formed and an assessment has been carried out in order to increase the economic development. The modeling of the concept of managing the values of the project "Trypilsky cultural heritage" was carried out with a positive result - the level of manageability of the project "Trypilsky cultural heritage" was 59.4%. A model of blocks for the development of tourist travel interest in cultural heritage projects is presented. The study has limitations and concerns the inspection and analysis of only one of the socio-cultural projects. Prospects for further research should be devoted to the development of the international tourist traveler in the framework of increasing interest in the review of cultural heritage ant stimulate economic development of region.


Economic Development, Marketing, Management, Culture, Projects, Model, Value Marketing Technologies, Socio-Cultural Projects, Management.

How to Cite:

Olena Golovnina, Mykola Denysenko, Grzegorz Konieczny, Paulina Kolisnichenko, Maryna Ponomarova and Viktoriia Nykonchuk. Value Marketing Technologies in the Management of Socio-Cultural Projects in the System of Economic Development. [ref]: vol.21.2023. available at:

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