Abstract:

This study explored how SMEs managed the cost. The study used interpretative research focused on five units of analysis, Rose, Lily, Begonia, Erica, and Ixora. This is a small project derived from five business owners. The study from Charmaz (2006) stated that the number of samples is not an issue. This study utilized thematic analysis in analyzing the data. This study used the Resources Based View framework as guidance during thematic analysis using Atlas. Ti software to conclude. This study concluded that these five SMEs in Klang Valley had different strategies to sustain the business, such as sensing capability, seizing opportunity and reconfiguration capabilities to increase sales. This study addresses that the SME owner can use consistent influence to increase sales. In addition, using technology such as free webinar help the SMEs to create their brand to establish new products for the company. This study benefit the organization to structure their cost plan. This study gives benefit SME in giving the packages initiatives to SMEs.

Keywords:

Small and Medium Enterprise, Income Generation, Social Cognitive Theory.

How to Cite:

Muthyaah Mohd Jamil, Syeliya Md Zaini, Rina Fadhilah Ismail and Salsiah Mohd Ali. Surviving and Thriving: Five Smes' Income Generation in Klang Valley, Malaysia. [ref]: vol.21.2023. available at: https://refpress.org/ref-vol21-a173/