Abstract:

As China's household wealth continues to grow and the financial market develops rapidly, studying the asset allocation of Chinese households has become a hot issue. Research on this issue can optimize the asset allocation of Chinese families and allow residents to enjoy more financial benefits. The gradual improvement of financial literacy of Chinese residents, the gradual enhancement of risk awareness and risk appetite, and the gradual increase in insurance participation. Commercial insurance and risk attitudes have also become one of the influencing factors for household risky financial investment choices. China Household Finance Survey Database is analyzed in this paper2019 (CHFS). Based on the logit model, this paper studies the impact of commercial insurance and risk attitude on the choice of household risk financial assets. The PSM model is applied to the endogenous problem. The results show that: first, commercial insurance has a positive influence on the investment decision of the family. Secondly, Families with higher risk preferences tend to invest in risky financial assets, and thirdly, the coordination effect of commercial insurance and risk attitudes reduces the risky financial.

Keywords:

Commercial insurance, risk attitude, risk financial investment, Logit model.

How to Cite:

Jing-rong Yang and Han-Hsing Yu. The Influence on Household Risky Financial Investment Choices by Commercial Insurance and Risk Attitude. [ref]: vol.21.2023. available at: https://refpress.org/ref-vol21-a153/