Abstract:

The purpose of this article was to answer the research question which states; why in our market there have a part of counterfeit products (products with the signs of well-known trademarks, as a original brands). What are the factors that influencing presence of such products and same time the consumers to purchase counterfeited products in developing economies with the case of Kosovo. The study employed a convenience sampling technique and collected 74 questionnaires in Prizren region, Kosovo. Data were analyzed by using descriptive statistical analysis, linear regression and is reflected the matrix table of correlation coefficients. The results of this research show that: the first, the findings confirms that in the market there has presence of counterfeit products. The second, there have several factors that influencing the presence of counterfeit products in the market, as the cheaper prices of such products, the willingness of consumers to bought counterfeit products even when consumers are fully aware that they are buying no genuine brands and the consumers does not requirement to proof of product name on invoice, when bought them. Therefore those factors stimulate more the presence of counterfeit products in the market, as reflected statistically significant results.

Keywords:

Counterfeiting, consumers behavior, luxury brands, attitudes, purchase, trademarks.

How to Cite:

Merita Muharremi and Mentor Gashi. Counterfeit Products in the Market, Effected from Cheaper Prices, and the Willingness of Consumers to Purchases those – Case in Kosovo. [ref]: vol.21.2023. available at: https://refpress.org/ref-vol21-a126/