Abstract:

This study research the impact of administrative empowerment (delegation authority, teams work, motivation, communication, and training) as a means of implementing the blue ocean strategy from viewpoint of Faculty members in Jordanian private universities in light of the new circumstances resulting from the Corona pandemic that imposed online education in higher education institutions. A questionnaire was designed and distributed in a random sample method to a sample of faculty members in Jordanian private universities, and multiple regressions were used to test the study hypotheses. The most prominent results of the study are: the statistically significant effect of administrative empowerment measured by delegation authority, teams work, motivation, communication, and training as a means to implement the blue ocean strategy in light of the Corona pandemic and online education in Jordanian private universities. The study recommended that the universities must expand the blue ocean in which they are sailing by constantly and permanently following technological developments, mastering diverse language skills, and owning sustainable resources that are difficult to imitate easily by competitors and within short periods.

Keywords:

Administrative Empowerment, Blue Ocean Strategy, Jordanian Private Universities, Jordan.

JEL Codes:

M10, M41, L25, G32.

How to Cite:

Sanaa. N. Maswadeh. Administrative Empowerment as a Means to Implement the Blue Ocean Strategy in Jordanian Private Universities in Light of the Corona Pandemic. [ref]: vol.20.2022. available at: https://refpress.org/ref-vol20-a56/