Abstract:

The research objectives were to validate the causal model of Green Business (GB) Predicted Green Economy Perception (GEP) through Inspiration of Public Mind (IPM) of undergraduate of Rajabhat Mahasarakham University. The findings illustrated that GB and IPM can predict the variation of GEP with 79.00 percent. GB had the most direct effect on GEP with an effect 0.48, subsequence was IPM with an effect 0.45. Moreover, GB had effect on IPM with an effect of 0.40 and be able to predict the variation of IPM with 80.00 percent. The causal model of GB effect with IPM and GEP was confirmed the proposed model and it was fitted with all observed variables consistent with criteria of Chi-Square/df value with less or equal to 2.038. It was less than or equaled to 5.00 (X2/df < 5.00). RMSEA (Root Mean Square Error Approximation) equaled to 0.042 (RMSEA <0.05) and RMR (Root Mean Square Residual) equaled to 0.028 (RMR < 0.05) including index level of model congruent value of Goodness of Fit Index (GFI) equaled to 0.94, and Adjust Goodness of Fit Index (AGFI) equaled to 0.93 which are between 0.90-1.00.

Keywords:

Model / Green Business / Inspiration of Public Mind / Green Economy Perception.

How to Cite:

Sapphasit Kaewhao. A Model of Green Business Predicted Green Economy through Inspiration of Public Mind. [ref]: vol.20.2022. available at: https://refpress.org/ref-vol20-a145/